Prof. Dr. Carinda Christien Williams, PhD in Marketing Management at the North-West University, Associate Professor at the North-West University, South Africa.
Prof Carinda Williams holds a PhD in Marketing Management and is focused on research in Consumer behaviour, International marketing and project-based research in Higher education. She has international collaborations with several international institutions and has contributed to global academic projects. She is also a co-editor and author of a consumer behaviour textbook and is the recipient of the most innovative lecturer award of the NWU in 2023.